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💡Comparison tables (still) work

Some things never die

Ali Abouelatta

May 9, 2023

Hey Friends 👋,

Some things never die.

We know they work, but we don’t like that they work. We try to be creative and think outside the box. But then we come back to them.

Today, I want to shed light on one of those things, comparison tables.

Two companies recently discovered the power of comparison tables in the context of freemium.

💡 Experiment 1: GoodRX Gold Page Experiment

💡 Experiment 2: Barnes & Noble Premium Membership Page Experiment

Comparing the premium to the free tier won over listing the benefits in both experiments.
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Remember, experiments are like hot sauce. Not one-size-fits-all, but some classics keep heatin' up! Proceed with a dash of caution 🌶🥵

Talk next week 😉,
Ali Abouelatta