💡Everyone is betting on Discovery
Snapchat, Linkedin and Amazon all running big discovery experiments
Hey Friends 👋,
This month, I was surprised by the number of Discovery experiments I saw in the wild. Especially from big companies, dedicating big app real estate for new experiences.
I don’t know how everyone came to the same realization at the same time. Something is happening!
Here are the biggest three discovery a/b tests I came across:
💡Experiment 1: Linkedin’s Discover Tab
💡Experiment 2: Snapchats’s Discover Fab
💡Experiment 3: Amazon’s Discover Tab
All of these are still running, so the results are TBD.
I just found the timing…interesting 😁
Talk next week 😉,