GTM Canon
Hello Frens 👋,
Hope you are all fine this Tuesday morning 😃. For me, I am about to go to get my 39th PCR test (& yes the nerves in my nose are long dead) & hop back on a plane to NYC.
This week is both light & dense on content depending on how far you will go down the go-to-market rabbit hole.
There is surprisingly very little ink spilled on understanding how to take products to market and the few great ones have been buried alive with SEO content farms.
Below are the 11 content pieces that have fundamentally shaped my views and understanding of go-to-market since I started writing this newsletter 18 months ago.
Whether you are in the process of building a company, working for an early-stage startup, or running a billion-dollar enterprise, these pieces are dense, timeless, and full of insight.
Take the time to go through them if you haven’t encountered them in the wild (& if you did maybe this is a nice time for a refresher).
The GTM Canon
Come for the tool, stay for the network:
https://cdixon.org/2015/01/31/come-for-the-tool-stay-for-the-network
The Law of shitty clickthroughs
https://andrewchen.com/the-law-of-shitty-clickthroughs/
The New Go-To-Market Playbooks for Digital Health Startups
https://a16z.com/2021/10/19/the-new-go-to-market-playbooks-for-digital-health-startups/
How the biggest consumer apps got their first 1,000 users
How today's fastest-growing B2B businesses found their first ten customers?
Status as a service:
https://www.eugenewei.com/blog/2019/2/19/status-as-a-service
Signal as a service:
https://julian.digital/2020/03/28/signaling-as-a-service/
Building Product:
Pricing:
https://irrationallabs.com/blog/how-to-price-a-product-using-behavioral-economics/
Willingness to Pay: What It Really Means & How to Influence It https://www.profitwell.com/recur/all/willingness-to-pay/
Aggregation Theory:
https://stratechery.com/2015/aggregation-theory/
The strategic way to go to market:
https://hbswk.hbs.edu/item/the-strategic-way-to-go-to-market
Calm Alex Tew-land 100,000 users before launch
How to get users and grow:
I’ll see you next week when I am back at my desk 😉,
Ali Abouelatta