Jared Smith @jareditor

Smart branding from @workweekinc 👏 Those gold circles jump out, building awareness for the brand each time a creator tweets. Feels like gold is all over my feed these days.

9:31 PM ∙ May 12, 2022

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59Likes6Retweets

Few things in the journey from 0→ 🚀 compound as nicely as building an audience. If you want an audience, you need a brand!

I love how Workweek (<1 year old) is killing it with their brand. They completely owned their yellow background on Twitter. h/t to @Jared for sharing this

Why does it work 💡?

After noticing something different for the first time, there is a tendency for our brain to notice it more often, leading us to believe that it has an increased frequency of occurrence (Frequency illusion)

5 strategies for a new brand to stand out online

1. Leverage Emojis ☕️ (e.g. Morning Brew)

   

2. Leverage Colors 🟡 ( e.g. Workweek)

   

3. Leverage Art (e.g Notion)

   

4. Leverage mascots (e.g Duolingo)

   

5. Leverage a signature style (e.g. visualize value)

   

Those are the 5 dead simple things to implement that I saw brands/companies utilize to build a coherent online brand image.

I am sure other tactics exist.

See you next Tuesday,

Ali Abouelatta (@abouelatta_ali)