🟡 How to grab attention (for your company)
5 dead simple strategies for a brand to stand out.
Few things in the journey from 0→ 🚀 compound as nicely as building an audience. If you want an audience, you need a brand!
I love how Workweek (<1 year old) is killing it with their brand. They completely owned their yellow background on Twitter. h/t to @Jared for sharing this
Why does it work 💡?
After noticing something different for the first time, there is a tendency for our brain to notice it more often, leading us to believe that it has an increased frequency of occurrence (Frequency illusion)
5 strategies for a new brand to stand out online
Leverage Emojis ☕️ (e.g. Morning Brew)
Leverage Colors 🟡 ( e.g. Workweek)
Leverage Art (e.g Notion)
Leverage mascots (e.g Duolingo)
Leverage a signature style (e.g. visualize value)
Those are the 5 dead simple things to implement that I saw brands/companies utilize to build a coherent online brand image.
I am sure other tactics exist.
See you next Tuesday,
Ali Abouelatta (@abouelatta_ali)