Revisit your prior assumptions

This new experiment from Canva got me thinking...

Hello friends 👋

Canva recently ran an experiment to eliminate “psychological pricing" or "charm pricing" from their monthly plan, and to my surprise, the experiment won!

Charm pricing uses $.99 based on the assumption that prices ending in .99 appear significantly lower to consumers than they are. This pricing strategy hinges on the concept of the "left-digit effect," where the leftmost digit disproportionately influences the perception of the overall price. For example, $2.99 feels much closer to $2.00 than $3.00, even though it is just one cent away from $3.00.

I want to challenge you today to revisit and validate 1 or 2 things you have always assumed to be true about your product, business, or job,

Talk soon,
Ali Abouelatta