What does GTM actually mean?

A 6 step framework to articulate GTM strategies

Hey Frens 👋,

Over the past two years of writing this newsletter, I believe I stumbled upon a framework to articulate (most) go-to-market strategies.

I found that a GTM strategy often starts with a deliberate tradeoff. This tradeoff empowers the company to build leverage over its competitors.

With the right tradeoff and leverage, companies generate differentiated value that they harness to generate user (and later on) business impact.

Like all good strategies, a go-to-market strategy starts with a tradeoff and ends in profits.

A good example would be Apple. If I wanted to describe their GTM, I’d say something along the lines of

By focusing [on 4 core products][instead of 15], Apple was able to [ship products more frequently] that allowed it to [make mistakes and learn from them faster than competitors] resulting in [frequent innovations] that lead to [a strong beloved brand] which, overtime, translated to [pricing power]

There are a few details to hammer out, but we’re onto something here.

Talk soon,
Ali Abouelatta (@abouelatta_ali)