💻 Zoom

UX > UI

Hello Friends 👋,

Imagine you are a product manager at Zoom.

Eric, the CEO, invites you to a meeting and asks which version of the conversion page is going to perform better.

Which one would you pick?

—
I would personally pick A; it is slicker, it communicates a lot of information through delightful design.

In a recent A/B Test that they ran, version B performed better.

Why?
In Version B, the monthly plan is already selected.

As I came to learn the hard way @ Duolingo, smart defaults are insanely powerful mechanics.

Don’t underestimate their power.

Until next week,
Ali Abouelatta