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Hello Friends 👋,
Imagine you are a product manager at Zoom.
Eric, the CEO, invites you to a meeting and asks which version of the conversion page is going to perform better.
Which one would you pick?
—
I would personally pick A; it is slicker, it communicates a lot of information through delightful design.
In a recent A/B Test that they ran, version B performed better.
Why?
In Version B, the monthly plan is already selected.
As I came to learn the hard way @ Duolingo, smart defaults are insanely powerful mechanics.
Don’t underestimate their power.
Until next week,
Ali Abouelatta