Welcome to First 1000

A newsletter where we dive deep about how founders got their first 1000 customers. With their back against the wall and very little amount of funding, it is always interesting to learn how they managed to get their companies off the ground to become a tech behemoth.

Smart folks from Google, Accel, Bloomberg, Business Insider and many more all keep an eye out every Saturday for a new Startup Deep Dive.

We talked about Slice

and how its founder turned his company into a fax-orders generation machine to sign his first pizzerias

and about Zumper

and how they developed a tool to gain leads from their competitors

not to mention Roam Research

and how they adapted the Tesla Go To Market to fund their consumer product.

we also did a deep dive on Doordash, Stitch Fix, DoNotPay and more.

Join us for the ride 🚀, you can also find me on the twitter where I take you behind the scenes on building First 1000

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Get your first 1000 customers by copying what works for the top 100 apps.


Tech firms rise, with tales untold. First 1000 is where the story unfolds,