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📷 Ring: Boring can be good

Hello Friends 👋🏾, I recently came across this mind-boggling experiment that Ring recently ran. Which design do you think did better? — The answer is B…

Sep 22 •

🚗 Uber One: Information Hierarchy

A deeper look into a recent A/B test to overhaul Uber's subscription page

Sep 7 •

July 2023

Jul 13 •

June 2023

💡Help people tell stories!

Virality 🤝 First 1000

Jun 29 •

Test Everything!

Jun 13 •

💡 Don't use .99 for annual plans

Three competitors, same insight.

Jun 6 •

May 2023

💡7 Pricing Insights

From studying the top 100 grossing apps & 20 of my favorite apps

May 23 •

💡Everyone is betting on Discovery

Snapchat, Linkedin and Amazon all running big discovery experiments

May 16 •

💡Comparison tables (still) work

Some things never die

May 9 •

💡Friends vs Stranger Feeds

Tiktok trying to be more Twitter. Twitter trying to be more Tiktok

May 2 •

April 2023

Senior Director of Product @ Duolingo

Apr 30 •

💡Conversion: Bigger numbers are not always better

A recent A/B test from Linkedin

Apr 25 •

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