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📷 Ring: Boring can be good
Hello Friends 👋🏾, I recently came across this mind-boggling experiment that Ring recently ran. Which design do you think did better? — The answer is B…
Sep 22
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Ali Abouelatta
65
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📷 Ring: Boring can be good
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🚗 Uber One: Information Hierarchy
A deeper look into a recent A/B test to overhaul Uber's subscription page
Sep 7
•
Ali Abouelatta
38
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🚗 Uber One: Information Hierarchy
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July 2023
💻 Zoom
UX > UI
Jul 13
•
Ali Abouelatta
102
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💻 Zoom
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June 2023
💡Help people tell stories!
Virality 🤝 First 1000
Jun 29
•
Ali Abouelatta
39
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💡Help people tell stories!
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🎬 Netflix
Test Everything!
Jun 13
•
Ali Abouelatta
80
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🎬 Netflix
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💡 Don't use .99 for annual plans
Three competitors, same insight.
Jun 6
•
Ali Abouelatta
68
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💡 Don't use .99 for annual plans
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May 2023
💡7 Pricing Insights
From studying the top 100 grossing apps & 20 of my favorite apps
May 23
•
Ali Abouelatta
76
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💡7 Pricing Insights
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💡Everyone is betting on Discovery
Snapchat, Linkedin and Amazon all running big discovery experiments
May 16
•
Ali Abouelatta
39
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💡Everyone is betting on Discovery
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💡Comparison tables (still) work
Some things never die
May 9
•
Ali Abouelatta
37
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💡Comparison tables (still) work
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💡Friends vs Stranger Feeds
Tiktok trying to be more Twitter. Twitter trying to be more Tiktok
May 2
•
Ali Abouelatta
38
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💡Friends vs Stranger Feeds
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April 2023
Senior Director of Product @ Duolingo
Come join us!
Apr 30
•
Ali Abouelatta
25
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Senior Director of Product @ Duolingo
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💡Conversion: Bigger numbers are not always better
A recent A/B test from Linkedin
Apr 25
•
Ali Abouelatta
48
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💡Conversion: Bigger numbers are not always better
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