📸 Snapchat+
Uber One, Snapchat+ & Walmart+: preselect annual plans
📖 How to write CTA copy (for paywalls)
📰 Techcrunch
📷 Ring: Boring can be good
🚗 Uber One: Information Hierarchy
🎬 Netflix
💡 Don't use .99 for annual plans
💡7 Pricing Insights
💡Everyone is betting on Discovery
💡Comparison tables (still) work
💡Friends vs Stranger Feeds
💡Conversion: Bigger numbers are not always better
💡Explain benefits on sign up page
